Building trust with your customers if key to having them return and purchase from you again. One key concern of consumer's on the Internet is their privacy. The most fundamental principle of customer privacy is notice. Consumers should be given notice of an entity's information practices before any personal information is collected from them. Without notice, a consumer cannot make an informed decision as to whether and to what extent to disclose. Here are some helpful tips:

Understanding Privacy Rules from the FTC, including how to dispose of customer information properly, and financial rules.

Writing Effective Privacy Notices from the FTC offers communications experts’ advice on developing privacy notices that enhance customer trust and effectively educate consumers about the uses of their personal financial information.

Resources

• "Stop.Think.Click" - 7 Practices For Safe Computing Brochure