All you need to know about Google's 'Good To Know'
Jan 24, 2012 5:29pm
By Emily Eckland, NCSA Managing Editor of Digital Media
Eric Davis is Google’s Global Public Policy Manager and an NCSA Board Member. Recently, Google launched “Good To Know,” a campaign to educate people and raise awareness about privacy and security.
We asked Eric to tell us about “Good To Know,” and the steps people can take to stay safe online this Data Privacy Day and throughout the year.
What is the “Good To Know” campaign?
“Good to Know” is our largest ever consumer advertising campaign focusing on educating users on privacy and security.
We have run a similar campaign around the “Good to Know” ads in other countries, and after seeing a positive reaction, we decided to extend the geography and scope of the campaign.
We believe it’s in everyone’s interests for consumers as well as companies to be more active and engaged in protecting themselves online. This campaign raises the bar for us - people will hold us to a higher level of account on issues like privacy and security.
That’s a big responsibility, but we’re doing it because we believe we can raise the bar for our industry.
What are you hoping to achieve with “Good To Know?”
Everyone wants to stay safe online, but many people don’t know all the tools and tricks that are available. The “Good to Know” campaign is the latest step in our ongoing effort to help users manage their privacy and security online.
Why is a campaign like “Good To Know” important for all Internet users – including novices and those who are tech savvy?
Good to Know gives more tech savvy users good references and language to use to teach other people in their life about technology and the importance of online safety. It’s a shared responsibility, and everyone should take part.
What are some ways people can protect their privacy and security online?
What steps can people take to secure their information on their mobile devices?
Where can people see the “Good To Know” campaign?
The ads are appearing online, outdoors in subways in New York and D.C., and in nearly two dozen newspapers and magazines for the next few weeks. Some of the publications include the New Yorker, the Economist, Time magazine, USA Today, the New York Times, the Washington Post, the Wall Street Journal, and regional newspapers across the country.
People can also view more content at our Good to Know site.