EMC recently released the findings of its global privacy study. The EMC Privacy Index surveyed 15,000 people in 15 countries examining consumers’ perspectives of privacy.
According to the survey, 84% of consumers don’t like anyone knowing anything about themselves or their habits unless they make a decision to share that information.
The report highlights a “Take No Action” paradox and explains that individuals care about privacy, yet they take no action to help protect personal information.
Another fact is clear - convenience trumps privacy.
Until the marketplace offers convenient, cost effective and comprehensive privacy tools, people will not be able to achieve the level of privacy they desire. Going off of the grid or spending lots of money to protect privacy is not convenient.
However, there are simple, actionable steps you can take now to better manage your privacy in our digitally connected world.
First, know what information about you is online:
Second, clean it up:
- Delete online accounts you do not use.
- Keep a Clean Machine – Keep security software current. Having the latest security software, web browser, and operating system are the best defenses against viruses, malware, and other online threats.
Third, use the tools available:
- Check your privacy settings on all of your accounts and make sure they reflect your comfort level for sharing. Here is a resource that lists links to privacy settings for the most popular products and services: http://staysafeonline.org/data-privacy-day/check-your-privacy-settings/
- Comb through your friends lists on social media sites and make sure you are comfortable with them knowing personal details about you.
- Before downloading an app or service, do your research and make sure you are clear about how they use your information, such as what information they collect and if they share your information.
- Disable your Wi-Fi connection on your devices when you are not at home or using a secure network.
To read the full Privacy Index report, visit www.emc.com/privacyindex (EMC is an NCSA board member company.)