What is Oh Behave!? 

Oh Behave! is our annual report examining global cybersecurity attitudes, behaviors, and trends. Conducted in partnership with CybSafe, the report surveyed over 25,000 individuals from 2021-2025 across 9 countries to explore how people approach online security, their concerns, and where gaps remain. 

Why it matters 

Every year, the Oh Behave! report underscores the evolving cybersecurity landscape, highlighting the growing impact of AI, rising cyber threats, and the urgent need for better education and protection strategies. As cybersecurity risks become more complex, individuals, businesses, and policymakers must work together to build a safer digital world. 

Key Findings

Awareness is rising, but behaviors have not kept up

• Awareness of multi-factor authentication (MFA) rose from 52% in 2021 to 77% in 2025

• Yet, regular MFA use fell to just 53% after peaking in 2022

Human constraints are the primary barrier

• Worry about cybercrime has climbed from 57% of respondents in 2022 to 68% in 2025

• 31% of participants now believe losing money online is unavoidable, up from 25% in 2022

Cybercrime is becoming normalized

• In 2025, phishing accounted for 40% of reported incidents

• Online dating scams rose from 22% of incidents in 2022 to 29% in 2025

• Cyberbullying affected 23% of respondents in 2025, up from 13% in 2022

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