Nudgestock is where advertising heavyweights, misfit creatives, and behavioral scientists collide — hosted by Ogilvy, the ad agency that’s been bending human behavior for decades. Think Nobel laureates meets TikTok strategists. Neuroscientists next to comedy writers. All united by one question: How do you actually get people to do things differently?

This year, CybSafe and National Cybersecurity Alliance attended — so you didn’t have to.

In this webinar, we’ll distill the most mind-expanding, unconventional, and useful insights from Nudgestock and translate them for cybersecurity. Expect:

• Why your awareness emails are invisible: Insights into how our brains prioritize multisensory input. And why your plain text isn’t cutting it.

• How to reframe risk using emotional primes: Subtle cues and friction alter decision-making — including what not to click. Hey, we named it Nudgestock for a reason!

• Why ‘just culture’ beats fear culture: From primate power hierarchies to soccer fan identity science, social belonging shapes secure behavior better than punishment ever will.

• How habits really form (and stick): Lessons in behavioral momentum and a reminder that timing, emotion, and identity beat repetition every time.

• What missing data tells us: Too often, security teams still focus on the negative events, overlooking the important insight in the positive ones.

Whether you’re running phishing simulations, designing smarter nudges, or just want your comms to stop being ignored — this is your shortcut to cutting-edge ideas at the intersection of behavioral science, creativity, and human risk.