From airline tickets to ride-share fares to online shopping, prices are increasingly determined not by humans, but by algorithms. Dynamic pricing raises important questions about fairness, transparency, and how much of your personal data is being used to decide what you pay. 

We’ll pull back the curtain on how dynamic pricing systems work and examine the privacy implications behind them. Are companies analyzing your browsing history, location, or past purchases to set individualized prices? What data is actually collected, who has access to it, and how long is it kept? What rights do consumers have when algorithms drive the cost of everyday goods and services? 

Experts will break down the risks and realities of data-driven pricing models, helping you understand where personalization ends and profiling begins. Join us to learn how to stay informed, confident, and empowered in a world where invisible data trails can influence the price you pay.  

Register for the webinar here.

Check out the rest of our Data Privacy Week webinars!

• Monday 1/26: Data Privacy Week 2026 Kick-off

• Tuesday 1/27: Children's Privacy in a Digital World

• Wednesday 1/28: Privacy Law Made Simple

• Friday 1/30: The Right to Be Forgotten: Deleting Your Online Data

• Friday 1/30: Level Up Your Privacy Game!